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Choose the Streaming Banner
and you can reach your audience in two key ways. One, a 30-second spot
within the active browser page that engages the user in an interactive
commercial. Two, the ad remains on the page after the streaming is finished,
offering the user the chance to watch it again or just absorb the message.
Either way, you've just garnered a user impression above and beyond the
normal 30-second video spot. Inbanner streaming video that is not on the Yahoo!Xtra front page is served using third party tech vendors. For build guides and templates please contact the vendor. For homepage video information please contact your Yahoo!Xtra Account Manager |
| Specifications: |
In Banner Streaming
- Recommended to run in
- Leaderboard (728x90)
- Medium Rectangle
(300x250)
- Uninitiated Streams (Video plays after the page has loaded without
initiation by the user)
- Video stream may be a maximum of 1mb. Smaller video stream sizes will give better play ratios.
- 30 seconds maximum play time.
- Video plays once on page load.
- Looping is not permitted.
- Audio must be user initiated.
- Audio Mute and Stop buttons required.
- Replay button is optional.
- True streaming technology is highly recommended but not required.
- Benefits: Video will play without initiation.
- Initiated Streams (Video plays on user click)
- Video stream may be a maximum of 1mb. Smaller video stream
sizes will give better play ratios.
- The video file may not start to download until the user has
initiated the stream.
- Audio may play when user starts the stream.
- Audio Mute and Stop buttons required.
- Replay button is optional.
- True streaming technology is highly recommended but not required.
- Benefits: Sound can start when video starts.
- Max file size for banner is 40k, including the player buttons.
- Back up image required, max 20k.
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Video
- There are no frequency caps on the video
portion of banners containing streaming video; the video can play
every time the user sees the banner.
- The User Click can activate progressive
download streaming.
- There is a 30 second maximum on video stream
length.
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Audio
- Audio may be activated on any user click. Activation on rollover is allowed with the following restrictions:
- On rollout audio must immediately stop.
- A 1 second delay between rollover and the start of the audio is required.
- Yahoo!Xtra may reject ads which include audio on rollover that has a negative user experience.
- There is a 30 second maximum on audio served
in conjunction with a video stream.
- Audio served independent of a video stream
may be 15 or 30 seconds.
- Play, Stop/Pause, and Mute buttons are preferred;
Stop/Mute and Start buttons are required.
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Rich Media Vendors/Third Party Servers
At present time most of the rich media run on Yahoo!Xtra properties is run through Eyeblaster and their approved products are well tested on our network. Yahoo! has relationships with many excellent Rich Media vendors world-wide, and we will attempt to accommodate any need your campaign has. If you would like to use another vendor, please talk with your Account Manager to arrange testing and ensure your campaign is handled appropriately. Rich Media run on the Yahoo!Xtra homepage cannot be third party hosted. |
