Yahoo!Xtra Solutions

Homepage Ads - OTP

Expandable ad units offer more real estate than traditional media. The expandable panel runs in current ad positions, and you can include anything you would normally put on a web page (including additional information, dynamic data, video streaming, data collection, interactive games, and more).

Placement Options:

Expandable ads are available in most properties except the following:

Mail
Flickr

Specifications:

Sample: Click here

Expandable:

Mouse Over / Mouse Off: When the user passes a mouse over the creative, the panel expands; the panel retracts when the mouse is removed
Click Open / Click Close: The creative can be set to expand with User Click; the panel retracts when the mouse is removed or with a second User Click.
The retracted ad may not animate for more than 15 seconds. The expanded ad may animate as long as it remains expanded.
Dimensions and file sizes on tech vendor sites may not be accurate. Yahoo!Xtra specs are in the table below.
Audio may be activated on any user click. Activation on rollover is allowed with the following restrictions:
1. On rollout audio must immediately stop.
2. A 1 second delay between rollover and the start of the audio is required.
3. Yahoo!Xtra may reject ads which include audio on rollover that has a negative user experience.

Individual Ad Unit expansion specs:

Initial WxH Panel WxH Full Expanded WxH Max Weight of Alt Image Max Weight of Flash Files Panel Expansion Direction

468x60 468x150 468x210 20k 40k + 100k down

728x90 728x225 728x315 20k 40k + 100k down

120x600 300x600 420x600 20k 40k + 100k left

160x600 260x600 420x600 20k 40k + 100k left

234x60⁺ 300x250 300x250 20k 40k + 100k up

300x250 260x300 560x300 20k 40k + 100k Property-dependent / Check with Adops

Rich Media Vendors/Third Party Servers

⁺DoubleClick/Motif and PointRoll are currently the only Rich Media vendors accepted, on a case-by-case basis, to run the expandable ad format for the 234x60 on the Yahoo! Messenger IM client.

At present time most of the rich media run on Yahoo!Xtra properties is run through Eyeblaster and their approved products are well tested on our network. Yahoo! has relationships with many excellent Rich Media vendors world-wide, and we will attempt to accommodate any need your campaign has. If you would like to use another vendor, please talk with your Account Manager to arrange testing and ensure your campaign is handled appropriately. Rich Media run on the Yahoo!Xtra homepage cannot be third party hosted.

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